The influence of transportation, social norms, cultural identity, and affective disposition in transnational media enjoyment

Storytelling that complies with social norms while offering new perspectives can maximally engage audiences, potentially altering their narrative cognition and deepening their immersion in fictional narratives. Cultural identity can shape audience perceptions and reactions to cross-cultural media consumption, ultimately influencing the degree to which audiences are drawn into the narrative. Furthermore, the audience's emotional connection to characters in the narrative or to situations in the drama significantly influences the overall cognitive and immersion levels.