Can Sustainable Food from Edible Insects Become the Food of the Future? Exploring Poland’s Generation Z

This study addresses a research gap by examining the attitudes and interest of young Polish consumers in new foods containing insects. The results of the survey, which are presented in this article, were obtained as part of an inter-university project conducted at five Polish higher education institutions (N = 1063). The survey was conducted using the indirect interview method via an online platform (CAWI). This study aimed to assess attitudes, behaviours and intentions to purchasing insect foods, as well as factors influencing the selection of new foods containing insects and product preferences for such foods. The analysis revealed no statistically significant differentiation in consumer behaviour and declared intentions towards insect foods based on gender or place of residence (p > 0.001). Our results revealed correlations between the level of neophobia and negative attitudes among young consumers towards insect products, albeit weak in nature. The exploratory factor analysis suggested that the assessment of factors influencing the purchase of insect products may be based on a small number of dimensions, which were not found to be correlated, as follows: “Health and Environmental Concern”, “Organoleptic Attributes” and “Circumstantial Influences”.