Possibilities of Implementing Sustainable Production of Chicken Meat by Applying an Innovative Device for Poultry Electric Stunning

The aim of this research was to determine the feasibility of sustainable chicken meat production, using good- and low-quality raw material and two different devices (own construction—OC, and a Dutch company’s—DC) for electrical stunning at the slaughter stage. A statistical analysis was also performed to indicate which of the analyzed courses of action is the most important for the company to maintain a balance between the quality of produced meat (pH, number of hemorrhages—small and large, defectiveness, and color on the external and internal surfaces of the fillet and tenderloin), and environmental and economic aspects. It has been shown that the use of device OC for stunning poultry compared to the device DC has a positive effect on: (1) reducing the number of hemorrhages on the outer surface and inside of the fillet—mainly large hemorrhages, (2) increasing by ~50% the share of production of fillets without hemorrhages, and (3) brightening and unifying the color of the external and internal surfaces of the fillet and tenderloin. Taking the above into account, it was concluded that the goals of sustainable chicken meat production depend mainly on the type of stunning device used; therefore, it is recommended to replace the Dutch device (DC) currently used in the plant with an innovative device (OC). It is also recommended to use financial tools when concluding contracts with poultry breeders so that meat producers can implement the goals of the sustainable management policy already at the raw material stage.