The relationship between dynamic capacity and innovation: the case of startup hand talk

This theoretical essay explores the relationship between dynamic capacity and innovation based on the case study of the startup Hand Talk published by the Revista de Ciências Empresariais da UNIPAR, in 2022. The company's business is to use technology to overcome barriers between deaf and hearing people with innovation and digital accessibility. A qualitative approach was used, with bibliographical research on the concepts of dynamic capabilities and single case study analysis, aiming to explore and describe observable characteristics of the theories of dynamic capabilities, effectuation and frugal innovation in the period 2012 to 2022. The result showed that the company identified an opportunity and through dynamic capacity, created a business model capable of absorbing user demands and implementing continuous innovations in its services to enable digital accessibility. of deaf people to the market, through an application for mobile devices that converts texts, images and audio into Brazilian Sign Language (LIBRAS). The company was able to realize its ideas and put effectuation into practice, in addition to adopting a dynamic capacity approach, through organizational reconfiguration and skills development, observing the environment and organizational resources.