Formation of the transfer potential of e-business subjects in the trade regulatory systema

The article explores the essence and features of forming the transfer potential of e-business entities in the trading system. The purpose of writing the article is to substantiate the essence and features of the formation of the transfer potential of e-business entities in the trade system. It is noted that the e-commerce market in Ukraine and globally is proliferating, which stimulates e-business entities to form and develop transfer potential as a fundamental condition for ensuring competitiveness and adapting to changes in the relevant market. It has been established that transfer potential is the ability of companies or organizations operating in the field of e-commerce to transfer their resources, technologies, knowledge, innovations, or capital between different business segments, regions, or markets, which is a critical factor for growth, scaling, and enhancing competitiveness on a global level. The main elements of transfer potential in e-business include technological transfer, focused on the implementation and adaptation of advanced technologies such as AI and blockchain; knowledge and competency transfer, which involves experience exchange and personnel development; capital and resource transfer, covering the distribution of financial resources and supply chain optimization; customer base transfer, aimed at attracting and retaining customers across different regions and platforms; and international transfer, which includes the adaptation of business models and products for global markets and the use of international supply networks to expand markets. The formation of the transfer potential of e-business entities is based on a developed information infrastructure, rapid adaptation to IT changes, scalability of solutions, and network effects to enhance innovation potential. The process of forming the transfer potential of e-business enterprises should be aimed at increasing operational efficiency, maximizing profits, and ensuring high customer satisfaction. Given the specifics of e-business, this process should be flexible and dynamic to respond promptly to changes in demand and market conditions. Keywords: e-business, e-commerce, e-commerce market, transfer potential, digital technologies, trade, information environment, strategic management, tactical management, entrepreneurship.