Intercultural Communication Practices in Chinese Firms in Lusaka, Zambia: Perspectives of Zambian Employees

This article highlights the Intercultural Communication Practices in Chinese Multinational Companies (MNCs) in Zambia with a particular focus on Zambian employees’ perspectives. It explores communication practices in Chinese firms in Lusaka, understanding Zambian workers’ perceptions of communication with Chinese counterparts, and identifying barriers to effective communication. Employing a Phenomenological approach, two (02) Chinese MNCs in Zambia were studied: China Jiangsu International and Avic International (Zambia) Limited. Ten employees were interviewed. The findings indicate the use of interpreters, oral communication, and gestures for daily activities exchange. While some found these practices effective, others faced challenges due to intercultural differences. Barriers include lack of respect for elders, disregard for pleasantries, and impatience among Chinese employees. The study concludes that Chinese MNCs lack adequate attention to intercultural communication strategies, thus recommending the implementation of deliberate improvement measures.

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Publication Details

Journal
Journal of Law and Social Sciences
Published
2024-11-20
DOI
https://doi.org/10.53974/unza.jlss.6.2.1301
Primary Topic
Global and Cross-Cultural Management
Type
article
Field-Weighted Citation Impact
0.00
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article

Intercultural Communication Practices in Chinese Firms in Lusaka, Zambia: Perspectives of Zambian Employees

Basil Hamusokwe, Theresa Katongo
Journal of Law and Social Sciences
Global and Cross-Cultural Management
article

Intercultural Communication Practices in Chinese Firms in Lusaka, Zambia: Perspectives of Zambian Employees

Basil Hamusokwe, Theresa Katongo
article en

Abstract

This article highlights the Intercultural Communication Practices in Chinese Multinational Companies (MNCs) in Zambia with a particular focus on Zambian employees’ perspectives. It explores communication practices in Chinese firms in Lusaka, understanding Zambian workers’ perceptions of communication with Chinese counterparts, and identifying barriers to effective communication. Employing a Phenomenological approach, two (02) Chinese MNCs in Zambia were studied: China Jiangsu International and Avic International (Zambia) Limited. Ten employees were interviewed. The findings indicate the use of interpreters, oral communication, and gestures for daily activities exchange. While some found these practices effective, others faced challenges due to intercultural differences. Barriers include lack of respect for elders, disregard for pleasantries, and impatience among Chinese employees. The study concludes that Chinese MNCs lack adequate attention to intercultural communication strategies, thus recommending the implementation of deliberate improvement measures.

Journal of Law and Social SciencesVol. 6(2)
University of Zambia (ZM)
Openalex Percentile: Top 70%
Global and Cross-Cultural Management
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Intercultural Communication Practices in Chinese Firms in Lusaka, Zambia: Perspectives of Zambian Employees — Basil Hamusokwe, Theresa Katongo · Journal of Law and Social Sciences (2024) | TGRS Research Map | TGRS