The Impact of IT-Technologies on the Re-actualization and Research of a Once Forgotten Cultural Phenomenon: Ukrainian Epigraphic Embroidery in the Digital World

Abstract Today’s digital world inevitably affects both the study of culture and the processes taking place in culture itself. Such a widespread phenomenon of Ukrainian folk culture of the first half of the twentieth century as epigraphic embroidery (textile products with embroidered folk songs, proverbs, etc.) has not attracted significant attention for several decades. Now, largely thanks to digital technologies, embroidered inscriptions are being updated in Ukraine. This paper is devoted to the influence of IT-methods (particularly, the principles and structure of the Interactive Index of Folklore Formulas (Epigraphic Embroidery) ) on cultural studies. The main idea of the Index is to quickly find all the items that contain a specific formula which helps to analyze the changes in a specific embroidered plot as accurately as possible. Also, the paper reviews Internet re-actualization (“new life”) of century-old embroidered products as their photos are used as a means of communication in social networks.