Estimating the Determinants of Consumers' Electric Vehicle Purchase Intentions: Empirical Evidence from Türkiye

In the present era, environmental concerns like air pollution, the decrease of natural resources (which has led to increased oil prices) and climate change have led to a shift in consumer preferences towards electric vehicles (EVs). The use of electric vehicles is regarded as an effective technology for reducing greenhouse gas emissions from road transportation using fossil fuels. Despite the recent influx of worldwide automotive brands into the Turkish market, the apportion of EV in the developing Turkish automobile market remains limited. It is crucial to identify the variables that influence consumers' intentions to purchase electric vehicles. The objective of this study is investigating the influence of environmental concern, environmental perception, social impact, performance and usage barriers on Turkish individuals' intentions to purchase EV. A survey was conducted online with 340 participants to test the research model and hypotheses derived from the literature. Once the data had been collected using the snowball sampling method, it was analyzed using the SPSS and SmartPLS software packages. The findings of the research indicate that consumers' environmental concerns and environmental perceptions have a significant effect on their purchasing intentions. On the other hand, while social influence and performance had a significant positive impact on the intention to purchase an EV, usage barriers did not have a significant impact.