BARRIERS TO DEVELOPING RURAL TOURISM INFRASTRUCTURE, ACCESSIBILITY, AND RESOURCE CHALLENGES

The potential of rural tourism to create jobs while maintaining the authenticity of rural India makes it a tool that can mitigate the deteriorating conditions of rural India. In India, rural tourism has a big potential to boost the economy, preserve culture, and protect the environment. However, several obstacles to infrastructure, accessibility, and resource availability are impeding the growth of rural tourism industries. The purpose of conducting this study is to evaluate the barriers to developing rural tourism infrastructure, accessibility, and resource challenges. The technique used in this study is Exploratory Factor Analysis (EFA). The findings of the study indicated that the major challenges faced in developing rural tourism are Accessibility challenges, Infrastructure Challenges, and Resources Challenges