Enhancing English Speaking Skill Through Video Media: The Case Study of The Fourth Year Students at Department of Tourism Management, Faculty of Economics and Tourism, Souphanouvong University

This research was an action research project involving 59 tourism management students at Souphanouvong University. The mean aim of the research was to investigate the effectiveness of video media on enhancing English speaking. Further, this research to identify how the learners learn English speaking skill through video media. The study utilized notes and student mean scores obtained through collaboration between students and a native speaker during the teaching and learning process, including pretest and post-test assessments. Research instruments included lesson plans, discourse instructions, and a speaking scoring rubric. Data were analyzed using mean scores and further statistical methods such as correlation analysis, to provide a multidimensional understanding of the data. Time and investigator triangulation, along with democratic, catalytic process results, and dialogic validity, were employed to ensure validity and reliability. The five action research steps planning, reconnaissance, observations, actions, and reflections were followed. Findings indicated significant improvement in students' speaking abilities, confidence, pronunciation, comprehension, fluency, vocabulary, and grammar, evidenced by pre-test and post-test results. Revealed the impact of specific variables on the improvement of speaking skills, demonstrating the effectiveness of the interventions.The analysis showed significant improvements in students' speaking abilities, confidence, pronunciation, comprehension, fluency, vocabulary and grammar. Pretest and post-test scores improved significantly across all metrics: grammar(4.39 to 4.66), comprehension(2.92 to 4.56), fluency(3.53 to 4.76), pronunciation(2.98 to 4.34), and vocabulary(4.58 to 4.73). Correlation analysis indicated that specific variables such as the use of video media had a significant impact on the improvement of speaking skills and further supported the effectiveness of the interventions.