IMPACT OF COVID-19 ON INDIAN PRINT MEDIA: TRANSFORMATIONS, CHALLENGES, AND FUTURE PROSPECTS

The COVID-19 pandemic had a profound impact on Indian print media, introducing challenges such as declines in circulation, drops in advertising revenue, and disruptions in news gathering and reporting. The pandemic accelerated the digital shift within the industry as readership moved increasingly online. This research paper explores the multidimensional impact of the pandemic on print media in India, including operational, economic, and strategic changes. It also investigates the adaptations adopted by media organizations and the evolving media landscape post-pandemic, focusing on the shift to hybrid print-digital models.