Effect of business intelligence on organizational competitiveness- exploring the mediation of technology anxiety

Complying with the fourth industrial revolution, business intelligence plays a vital role in the organization's capacity to compete with rivals. The study attempted to explore the influences of business intelligence on the firms' competitiveness and the intervention of technology anxiety between them. The population of the investigation was business intelligence experts in the ICT-based startups operating in Bangladesh. One hundred fifty-six respondents were surveyed on a structured Likert-scale questionnaire. The data was gathered using purposive and snowball sampling. The results were calculated employing the SmartPLS program. The analysis showed that the performance of business intelligence systems increases the competitiveness of ICT-based startups. Meanwhile, technology anxiety has a negative effect on competitiveness. No substantial evidence was found on the association between business intelligence and competitiveness. This study will aid managers in reducing the barrier of technology anxiety through the organized use of business intelligence. In addition, future researchers can use this investigation to identify other influential factors that might substantially affect firms' competitiveness. • Business intelligence improves decision-making using analysis of data and analytics. • Adoption of BI provides a competitive edge by recognizing opportunities and streamlining procedures. • Technology Anxiety creates barriers to the organizational competitiveness. • By optimizing data processes, BI increases organizational performance and efficiency.