Key Enablers of Digital Transformation in Supply Chain Management: A Case Study of Enterprises in Vietnam’s Southeastern Region

Objective: The objective of this study is to evaluate the key factors influencing digital transformation in supply chain management among enterprises in the Southeastern region of Vietnam. The goal is to provide insights into how these factors impact the successful adoption of digital transformation practices. Theoretical Framework: The research is grounded in theories of digital transformation, technology acceptance, and organizational performance. Concepts such as Digital Transformation Performance, Technology Acceptance, Policies and Regulations, and Digital Transformation Drivers form the foundation for understanding the dynamics within supply chain management. Method: The methodology of this study includes a survey of 250 enterprises, with data analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The approach provides a robust framework for exploring the relationships between digital transformation factors and supply chain management outcomes. Results and Discussion: The results indicate that Digital Transformation Performance and Effectiveness have a positive impact on supply chain management. Moreover, Technology Acceptance and Policies and Regulations significantly promote the adoption of digital transformation. These findings are discussed in relation to the theoretical framework, highlighting the importance of these factors in fostering digital innovation. Research Implications: The implications of this research extend to both theoretical and practical domains. For enterprises, the results emphasize the need to focus on enhancing digital performance and leveraging supportive policies to facilitate transformation. In practice, these findings can inform strategies to accelerate digital transformation across industries in Vietnam. Originality/Value: This study contributes to the literature by exploring the under-researched area of digital transformation in Vietnam's Southeastern region. The findings provide practical insights and theoretical contributions that may influence future research and industry practices in supply chain management and digital transformation.