ESG investing in the reconstruction of the economy of Ukraine: prospects, advantages and weaknesses

Understanding the essence and potential of ESG can ensure the creation of favorable conditions for the sustainable economic development of Ukraine and its successful integration in the international investment market. The purpose of the study is to substantiate the possibility and expediency of applying ESG principles in the rebuilding economy and revitalizing investment activity in Ukraine, as well as to highlight the main advantages and disadvantages of the ESG approach. In the course of the study, methods of analysis and generalization of the theoretical foundations and the actual state of ESG investing in the world and Ukraine were used.The article examines the essence, advantages and disadvantages of ESG (Environmental, Social, Governance) investing. The prospects of its application in Ukraine in the process of post-war economic recovery and development, the importance of considering ESG principles for making investment decisions are also considered. And it is also important to widely implement ESG approaches in the practice of investing and conducting business in general in the context of Ukraine’s accession to the European Union, support of infrastructure projects, development of renewable energy and balanced social development. International experience has been analyzed and measures are proposed for the successful implementation of the ESG strategy in Ukraine.The result of the study is a justification of the importance, advantages and disadvantages of the approach and prospects of ESG investing in Ukraine. They contribute to ecological restoration, social development and improvement of management, attraction of foreign investors, development of financial instruments, ensure transparency of management of investment projects and, even, fight against corruption. The results of the study can be used in the further improvement of the theoretical foundations of ESG income, in the implementation of ESG principles in the investment activities of Ukrainian companies, in the development of state economic and financial policy measures to stimulate the spread of ESG approaches, attract foreign investments and rebuild the economy after the war.The application of the ESG approach is appropriate in Ukraine during the reconstruction of the economy after the victory. ESG principles should be accepted as determining factors in investment activity. The work takes place in the fact that the analysis of strengths and weaknesses is necessary for a better understanding, application, improvement and development of the ESG approach. The analyzed weaknesses do not make the ESG approach unacceptable, the identification of weaknesses opens up opportunities for its better awareness and qualified application.