Factors influencing the entry of logistics service providers (LSPs) into the logistics clusters: a case study of Casablanca city

Purpose In recent years, the concept of logistics cluster has attracted the attention of several researchers and practitioners. It is an agglomeration of different types of companies and operations: notably, those providing logistics services, such as supply chain organization, storage and distribution. The paper focuses on this concept by examining the factors influencing logistics service providers (LSPs) to enter the logistics clusters. Design/methodology/approach An exploratory qualitative study based on semi-structured interviews was conducted. Regarding the sample size, the author interviewed 31 professionals belonging to logistics clusters located in the Moroccan economic metropolis: Casablanca. Findings The results show that the cost reduction, the reputation of the cluster, the learning from other LSP, the communal services, the geographical proximity, and the role of public authorities are the main factors impacting the entry of LSPs into these clusters. Practical implications The findings of this study provide several practical insights for LSPs, government authorities, and cluster managers. For LSPs, understanding the key factors influencing their entry into logistics clusters—such as cost reduction, proximity and the role of public authorities—enables them to make strategic decisions that optimize their operations and enhance competitiveness. For cluster managers, the study highlights the importance of maintaining a strong cluster reputation and fostering collaboration between LSPs to attract new entrants. Finally, public authorities can leverage the insights to design policies that incentivize LSPs to join clusters by providing infrastructure, financial support and governance structures that align with industry needs. Originality/value This theme has never been investigated. Therefore, this research expands the literature review and tries to examine this gap of literature by studying the factors that can affect the adhesion of LSPs to these clusters.