Generating Campaign Awareness With Digital Media: Exploring Factors Associated With Awareness of and Receptivity to FDA’s <i>Fresh Empire</i> Tobacco Prevention Campaign
Understanding factors that contribute to awareness of and positive reactions to the Fresh Empire campaign can inform the development and implementation of future campaigns focused on Hip Hop youth, youth of color, and other underrepresented audiences. Fresh Empire's success in reaching its audience using primarily digital media demonstrates the potential of digital media campaigns to be effective at reaching specific audiences with tobacco prevention messages.
Authors
- Matthew C. Farrelly (ORCID: https://orcid.org/0000-0002-6035-1596)
- Dana E. Wagner (ORCID: https://orcid.org/0000-0003-2015-4106)
- Anna MacMonegle (ORCID: https://orcid.org/0000-0001-9729-8015)
- Laurel Curry (ORCID: https://orcid.org/0000-0003-1391-4859)
- Amy Henes (ORCID: https://orcid.org/0000-0002-6998-6934)
- Xiaoquan Zhao (ORCID: https://orcid.org/0000-0003-0264-6262)
- Debra Mekos (ORCID: https://orcid.org/0000-0002-2168-1023)
- Merrybelle Guo (ORCID: https://orcid.org/0000-0002-9814-9633)
- James Nonnemaker (ORCID: https://orcid.org/0000-0003-1044-7482)
- Jamie Guillory (ORCID: https://orcid.org/0000-0001-9765-2299)
- Mark Saunders
- Andrew Crichton
Institutions
- United States Food and Drug Administration (US)
- Center for Drug Evaluation and Research (US)
- George Mason University (US)
- RTI International (US)
- Health and Human Services Agency (US)
- Food and Drug Administration (TH)
- Isles International University (IE)
Publication Details
- Journal
- Nicotine & Tobacco Research
- Published
- 2024-11-20
- DOI
- https://doi.org/10.1093/ntr/ntae269
- Citations
- 1
- Primary Topic
- Smoking Behavior and Cessation
- Type
- article
- Field-Weighted Citation Impact
- 0.33
Funders
- U.S. Food and Drug Administration