The Role of Artificial Intelligence in the Culture of the Tourism Industry of the Modern World

The trend in using artificial intelligence to promote business processes and form marketing campaigns is increasingly being used in the travel industry. Artificial intelligence is a set of programs that can simulate human skills, for example, planning, solving specific tasks, learning and improving its functionality as information accumulates. AI technologies are improving and transforming travel in all sorts of ways. Offers of personal recommendations are based on a systematic selection of information and improving the quality of customer service. Virtual assistants and optimization of operational efficiency improve the booking service of travel products. When examining the importance of artificial intelligence in the development of the modern tourism industry, one can note both advantages – this is data analysis and its transformation, improving the quality of service in travel, ensuring the preservation of historical sites, and disadvantages – digital replication, the use of neural networks to change the appearance of objects or even entire cities, which in the future can lead to a distorted view of tourists on a particular tourist destination.