Identifying What Drives Employee Interest in Unionization

Once the initial shock that its employees have sufficient interest in forming a union wears off, companies generally begin to recognize that employees have not been brainwashed by some union organizer. Rather, the realization sets in that there are specific reasons, or issues, behind these individuals' signatures on those union cards. But what are they? How does management go about the job of issue determination without stepping over a legal line? Issue development is the most crucial obligation of management during a campaign.