Nudging recommendation algorithms increases news consumption and diversity on YouTube

Recommendation algorithms profoundly shape users' attention and information consumption on social media platforms. This study introduces a computational intervention aimed at mitigating two key biases in algorithms by influencing the recommendation process. We tackle <i>interest bias</i>, or algorithms creating narrow nonnews and entertainment information diets, and <i>ideological bias</i>, or algorithms directing the more strongly partisan users to like-minded content. Employing a sock-puppet experiment ( <mml:math xmlns:mml="http://www.w3.org/1998/Math/MathML"><mml:mi>n</mml:mi> <mml:mo>=</mml:mo> <mml:mn>8,600</mml:mn></mml:math> sock puppets) alongside a month-long randomized experiment involving 2,142 frequent YouTube users, we investigate if nudging the algorithm by playing videos from verified and ideologically balanced news channels in the background increases recommendations to and consumption of news. We additionally test if providing balanced news input to the algorithm promotes diverse and cross-cutting news recommendations and consumption. We find that nudging the algorithm significantly and sustainably increases both recommendations to and consumption of news and also minimizes ideological biases in recommendations and consumption, particularly among conservative users. In fact, recommendations have stronger effects on users' exposure than users' exposure has on subsequent recommendations. In contrast, nudging the users has no observable effects on news consumption. Increased news consumption has no effects on a range of survey outcomes (i.e. political participation, belief accuracy, perceived and affective polarization, and support for democratic norms), adding to the growing evidence of limited attitudinal effects of on-platform exposure. The intervention does not adversely affect user engagement on YouTube, showcasing its potential for real-world implementation. These findings underscore the influence wielded by platform recommender algorithms on users' attention and information exposure.

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Publication Details

Journal
PNAS Nexus
Published
2024-11-19
DOI
https://doi.org/10.1093/pnasnexus/pgae518
Citations
13
Primary Topic
Social Media and Politics
Type
article
Field-Weighted Citation Impact
12.44

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article

Nudging recommendation algorithms increases news consumption and diversity on YouTube

Magdalena Wojcieszak, Xudong Yu, Ericka Menchen-Trevino, Muhammad Haroon
13 citations
PNAS Nexus
Social Media and Politics
12.44
article

Nudging recommendation algorithms increases news consumption and diversity on YouTube

Magdalena Wojcieszak, Xudong Yu, Ericka Menchen-Trevino, Muhammad Haroon
article en
13 citations

Abstract

Recommendation algorithms profoundly shape users' attention and information consumption on social media platforms. This study introduces a computational intervention aimed at mitigating two key biases in algorithms by influencing the recommendation process. We tackle <i>interest bias</i>, or algorithms creating narrow nonnews and entertainment information diets, and <i>ideological bias</i>, or algorithms directing the more strongly partisan users to like-minded content. Employing a sock-puppet experiment ( <mml:math xmlns:mml="http://www.w3.org/1998/Math/MathML"><mml:mi>n</mml:mi> <mml:mo>=</mml:mo> <mml:mn>8,600</mml:mn></mml:math> sock puppets) alongside a month-long randomized experiment involving 2,142 frequent YouTube users, we investigate if nudging the algorithm by playing videos from verified and ideologically balanced news channels in the background increases recommendations to and consumption of news. We additionally test if providing balanced news input to the algorithm promotes diverse and cross-cutting news recommendations and consumption. We find that nudging the algorithm significantly and sustainably increases both recommendations to and consumption of news and also minimizes ideological biases in recommendations and consumption, particularly among conservative users. In fact, recommendations have stronger effects on users' exposure than users' exposure has on subsequent recommendations. In contrast, nudging the users has no observable effects on news consumption. Increased news consumption has no effects on a range of survey outcomes (i.e. political participation, belief accuracy, perceived and affective polarization, and support for democratic norms), adding to the growing evidence of limited attitudinal effects of on-platform exposure. The intervention does not adversely affect user engagement on YouTube, showcasing its potential for real-world implementation. These findings underscore the influence wielded by platform recommender algorithms on users' attention and information exposure.

PNAS NexusVol. 3(12)
University of North Dakota (US), Oldham Council (GB), University of Warsaw (PL), University of California, Davis (US)
European Research Council
Openalex Percentile: Top 1%
Social Media and Politics
12.44
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