Strategy for Implementing the Smart Branding Concept in Improving the Tourism Sector in Central Lombok Regency

Central Lombok Regency, one of the areas that continues to be developed from the tourism sector for international class by the central government, has a significant contribution to regional economic development as indicated by several leading tourist destinations in NTB in Central Lombok Regency. This study aims to determine the strategies and innovation programs carried out by the Regional Government in an effort to develop the smart city concept, which in this case is the smart branding dimension, which can attract domestic and foreign tourists in carrying out tourism activities. The method used in this study is a qualitative method with data collection techniques using focus group discussion (FGD) techniques with relevant stakeholders, observation, and documentation.