Understanding Mobile Payment Resistance Among Bottom of the Pyramid Users in Indonesia: An Extended Innovation Resistance Theory

The mobile payment platform is gaining popularity in developing countries due to its accessibility, ease of use, and ability to overcome the limitations of traditional banking infrastructure. However, little attention has been given towards the adoption of this platform by the bottom of the pyramid (BoP) demographic despite its high popularity. Previous research has mainly focused on adoption rates and overlooked the issue of resistance. This study extends the Innovation Resistance Theory (IRT) to address this gap and provide a better understanding of BoP users' behavioural intentions (BI) toward adopting mobile payments. The study collected 210 responses from individuals in the BoP segment with limited experience in mobile payments through an online questionnaire survey. The data was analysed using PLS-SEM to measure and validate the findings. The study revealed significant and insignificant relationships between extended IRT barriers and BI. The study identified five significant barriers namely, usage, value, risk, information, and privacy, while the traditional and image barriers were insignificant. These findings provide valuable insights for stakeholders seeking to encourage the use of mobile payment services among Indonesia's BoP population.