Smart Insurance Enterprise in Digital Transformation Wave

The rapid growth in the number of marketers has contributed greatly to the increase in company revenue. The marketing channel for insurance products through agencies has consistently reached 92% of Company case total annual revenue. The company's growth was also accompanied by an increase in the number of complaints and a decrease in company efficiency. Changes in regulations that often occur also cause an increase in company operating costs which reduce the company's net profits. The purpose of this study is to design a smart enterprise structural design, specifically for the insurance company, based on the conception of TOGAF. The research stages follow the Togaf framework stages starting from preliminary to Architecture Change Management. It is necessary to design an architecture according to management needs to face the digital transformation wave. The result shows the new smart insurance enterprise architecture which is ready to compete.