How conveniences, assortment and customer experience steer customers behaviour in drive-throughs grocery
Authors
- Nélida Morvan
- Thierry Morvan (ORCID: https://orcid.org/0000-0002-6678-2661)
- Olivier Mével
- Jean Noël Ouraga Breka
- Célestin Elock Son (ORCID: https://orcid.org/0000-0002-8147-3509)
Institutions
- Université Rennes 2 (FR)
- Centre Hospitalier de Saint-Malo (FR)
- Université Bretagne Loire (FR)
- Université de Lorraine (FR)
Publication Details
- Journal
- Supply Chain Forum an International Journal
- Published
- 2024-11-19
- DOI
- https://doi.org/10.1080/16258312.2024.2429944
- Citations
- 1
- Primary Topic
- Consumer Retail Behavior Studies
- Type
- article
- Field-Weighted Citation Impact
- 0.44