The HYBRID CONTENT-BASED FILTERING AND CLASSIFICATION RNN WITH PARTICLE SWARM OPTIMIZATION FOR TOURISM RECOMMENDATION SYSTEM

Economic recovery in the tourism sector after the COVID-19 pandemic is one of the main focuses of the Indonesian government at the moment, especially in Bandung City. This research aims to develop a personalized tourist spot recommendation system, by addressing the gaps in the existing literature through the integration of Content-Based Filtering (CBF) and Simple Recurrent Neural Network (RNN) methods that aim to improve recommendation accuracy. This study uses a hybrid approach that combines Term Frequency - Inverse Document Frequency (TF-IDF) and word embedding with the Robustly Optimized BERT (RoBERTa) model to identify similarities between tourist destinations based on their content characteristics. Simple RNN is used to analyze user preference patterns over time, which is then further optimized using Particle Swarm Optimization (PSO). As a result, the Simple RNN model that has been optimized with PSO shows an increased accuracy of up to 94.37%, outperforming other optimizations such as Adam and SGD. This research makes a novel contribution by applying advanced machine learning techniques to improve personalization in travel recommendation systems.