Pemanfaatan Sosial Media untuk Meningkatkan Penjualan Produk UMKM di Desa Aek Loba Afdeling 1

Nowadays, everyone can access the internet easily. In the digital era, micro, small and medium enterprises MSMEs must immediately change the way they sell their products via social media. The aim of this activity, which is oriented towards community service, is to help MSMEs in Aek Loba Afdeling 1 Village, Aek Kuasan District, Asahan Regency, face the economic crisis and it is hoped that they can increase sales by helping with their marketing management in the digital era. The method used in this community service is carried out face to face (on the spot training). Data collection used was observation, interviews and documentation. The result of this community service is to teach people how to use social media to market so they can increase sales.

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Publication Details

Journal
Jurnal Pengabdian Masyarakat Sains dan Teknologi
Published
2024-09-30
DOI
https://doi.org/10.58169/jpmsaintek.v3i3.545
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
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article

Pemanfaatan Sosial Media untuk Meningkatkan Penjualan Produk UMKM di Desa Aek Loba Afdeling 1

Fikri Rizalsyah Harahap, Uswah Hasanah
Jurnal Pengabdian Masyarakat Sains dan Teknologi
SMEs Development and Digital Marketing
article

Pemanfaatan Sosial Media untuk Meningkatkan Penjualan Produk UMKM di Desa Aek Loba Afdeling 1

Fikri Rizalsyah Harahap, Uswah Hasanah
article en

Abstract

Nowadays, everyone can access the internet easily. In the digital era, micro, small and medium enterprises MSMEs must immediately change the way they sell their products via social media. The aim of this activity, which is oriented towards community service, is to help MSMEs in Aek Loba Afdeling 1 Village, Aek Kuasan District, Asahan Regency, face the economic crisis and it is hoped that they can increase sales by helping with their marketing management in the digital era. The method used in this community service is carried out face to face (on the spot training). Data collection used was observation, interviews and documentation. The result of this community service is to teach people how to use social media to market so they can increase sales.

Jurnal Pengabdian Masyarakat Sains dan TeknologiVol. 3(3)
Universitas Muhammadiyah Sumatera Utara (ID)
Openalex Percentile: Top 61%
SMEs Development and Digital Marketing
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Pemanfaatan Sosial Media untuk Meningkatkan Penjualan Produk UMKM di Desa Aek Loba Afdeling 1 — Fikri Rizalsyah Harahap, Uswah Hasanah · Jurnal Pengabdian Masyarakat Sains dan Teknologi (2024) | TGRS Research Map | TGRS