Effectiveness Study of Digital Literacy Enhancement Programs for College Students: A Case Study of University H

As digital literacy becomes increasingly critical, this study aims to develop a program designed to enhance college students' digital competencies and foster their roles as responsible digital citizens. The program focuses on two core components essential to digital literacy: digital competence and digital norms. Structured as a three-session educational course, the program was implemented at University H. The Digital Ethics Literacy Scale, as proposed by Cheong-Jae Lee (2021), was used to measure changes in students' digital literacy, assessing their competencies as global digital citizens. A quasi-experimental design was adopted, involving 15 participants in the experimental group and 13 in the comparison group. To evaluate the program's effectiveness, pre- and post-assessment results were compared using the Wilcoxon Signed-Rank Test, a non-parametric statistical method. Additionally, thematic analysis of qualitative data was conducted to identify factors influencing program satisfaction. The findings indicate a significant improvement in digital literacy within the experimental group compared to the comparison group, with a particular emphasis on the improvement of digital norms over digital competence. The qualitative analysis further suggests that team-based, activity-driven learning enhances program effectiveness. This study contributes to the literature by validating the impact of digital literacy programs for college students and identifying key factors influencing satisfaction.