The Role of Multimedia in Popularizing Lal Ded’s Mysticism among Youth

Lal Ded, or Lalleshwari, was a mystic poetess from Kashmir, her poetry and spiritual legacy has been revived and made famous among contemporary youth via multimedia platforms. In order to make Lal Ded's mysticism understandable and acceptable to newer generations, this research article looks at how several multimedia channels, such as print (newspaper, magazine), electronic (TV, radio), and digital medium, have been necessary. Various videos, textual materials, and documentaries that delve into Lal Ded's life, poetry, and spiritual teachings may be found on various multimedia platforms. Based on secondary data, this study takes qualitative approach including Content analysis and case study. This methodology offers a thorough examination of the ways in which multimedia platforms impact young people's knowledge and interest in Lal Ded's mysticism. The results of this study demonstrate that multimedia platforms, which make Lal Ded's teachings approachable, interesting, and pertinent to modern audiences, have been crucial in helping to popularize her mysticism among youth. These platforms adapt her timeless thoughts to contemporary digital contexts, so they not only preserve her legacy but also guarantee its continued relevance. Future initiatives have to keep utilizing multimedia advancements to expand the audience and significance of Lal Ded's poetry and spiritual legacy.