Research on the Design of WeChat Applet of Persimmon Dye Culture from The Perspective of Scenario Construction

With the rapid development of information technology, the dissemination and preservation of traditional culture face new opportunities and challenges. This study aims to explore design strategies for a WeChat Mini Program focused on persimmon dyeing culture, to promote the inheritance and development of this intangible cultural heritage. Through user needs analysis, a user experience design framework based on contextual theory was constructed, and a Mini Program was developed that integrates cultural display, education, community interaction, and immersive experiences. The results highlight the importance of contextual construction in enhancing cultural experiences and user engagement, providing a reference for the digital transformation of other traditional cultures. The study explores the characteristics and direction of contextual construction in the design of the persimmon dyeing Mini Program, introduces key points in the program's development, and analyzes its current state and future development trends, offering support for the growth of persimmon dyeing traditional culture.