Research on Marketing Innovation of Beihai Nanzhu in “Internet Plus” Era

In view of the development status and existing problems of marketing of Beihai Nanzhu in the era of “internet plus”, innovative countermeasures such as dual-matrix layout, innovative design, joint-name IP, differentiated marketing and integration of literature and tourism can not only continuously optimize the marketing model of Beihai Nanzhu, but also expand its popularity and reputation.

Authors

Institutions

Publication Details

Journal
Economics & Management Information
Published
2024-11-06
DOI
https://doi.org/10.62836/emi.v3i4.241
Primary Topic
E-commerce and Technology Innovations
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

Research on Marketing Innovation of Beihai Nanzhu in “Internet Plus” Era

Dan Wang
Economics & Management Information
E-commerce and Technology Innovations
article

Research on Marketing Innovation of Beihai Nanzhu in “Internet Plus” Era

Dan Wang
article en

Abstract

In view of the development status and existing problems of marketing of Beihai Nanzhu in the era of “internet plus”, innovative countermeasures such as dual-matrix layout, innovative design, joint-name IP, differentiated marketing and integration of literature and tourism can not only continuously optimize the marketing model of Beihai Nanzhu, but also expand its popularity and reputation.

Economics & Management Information
Nanning Normal University (CN)
Decent work and economic growth
Openalex Percentile: Top 61%
E-commerce and Technology Innovations
DOIOpen Access PDFOpenAlex
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

Research on Marketing Innovation of Beihai Nanzhu in “Internet Plus” Era — Dan Wang · Economics & Management Information (2024) | TGRS Research Map | TGRS