Digital Transformation and the Role of Digital Platforms in Enhancing Organizational Performance

Modern technology, with its digital platforms, has become an integral part of contemporary life, providing significant opportunities to harness this revolution optimally for the benefit of individuals and societies. Institutions have played a substantial role in investing in this digital revolution by increasing communication spaces with the community, strengthening relationships with their clients, and focusing on guidance, awareness, reputation enhancement, crisis management, and digital marketing, among other gains achieved through digital platforms. These platforms have also created unprecedented opportunities for workers, companies, and society, unleashing innovation on a global scale. However, at the same time, they pose serious threats to decent work and fair competition. Therefore, this research paper aims to shed light on the role of digital platforms in improving institutional performance, in addition to the challenges they face.