The influence of the concept of sustainable development on the construction of strategic management and financial accounting in agriculture

In the realities of the modern world, which has set a course for the development of sustainable practices, the contribution of each business entity to this process is of great importance. Financial and management accounting are vital sources for analyzing and managing environmental and social activities. At the same time, it requires transformation and development. Therefore, the article aims to identify patterns and factors that influence the concept of sustainable development in the construction of strategic management and financial accounting. The author uses methods such as analysis, analogy, generalization, and specifications in the study. The article determines that the set of business sustainability factors proposed by the SASB affects enterprises’ accounting and management activities in terms of analysis and accounting and financial presentation of elements of sustainable practices. It is determined that considering ESG elements in management accounting allows for deepening the analysis of the benefits and costs of environmental and social initiatives. A systematization of factors influencing accounting in agricultural enterprises in the context of sustainable development is proposed. They include allocating economic, environmental, social, and organizational groups. It is emphasized that the traditional system of national accounts contains only some subaccounts and interpretations of their consistency in terms of reflecting the benefits and costs of sustainable development practices. The author substantiates the necessity of introducing primary documents and reports into management and financial accounting, including financial information presented in monetary terms and non-financial data in the form of natural indicators. The study’s practical significance is to prove the need for agricultural enterprises to expand the scope of financial and management accounting. A promising area of research is the specification of ESG components by type of activity, size of enterprise, etc. Keywords: marketing expenses, accounting, IFRS, marketing, advertising.