Ethics: The 2019 Firing of McDonald’s CEO, Steve Easterbrook

The #MeToo movement prompted businesses to revamp their workplace dating policies. McDonald’s is one of many companies with a dating policy that prohibits consensual relationships and requires disclosure of the same. In November 2019, McDonald’s fired its CEO, Steve Easterbrook, for violating that policy. The ousting of such a high-level executive for violating a dating policy was surprising to some. Others were shocked by the severance package Easterbrook received: $42 million plus $23.8 million in stock options. The purpose of this case study is to discuss the ethical implications of Easterbrook’s termination and severance package and to analyze the decision making and consequences thereof, considering the later discovery of three additional consensual sexual relationships between Easterbrook and three subordinates.

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Publication Details

Journal
Journal of Hospitality & Tourism Cases
Published
2024-11-19
DOI
https://doi.org/10.1177/21649987241297718
Primary Topic
Psychology of Social Influence
Type
article
Field-Weighted Citation Impact
0.00
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article

Ethics: The 2019 Firing of McDonald’s CEO, Steve Easterbrook

Lisa Bliss
Journal of Hospitality & Tourism Cases
Psychology of Social Influence
article

Ethics: The 2019 Firing of McDonald’s CEO, Steve Easterbrook

Lisa Bliss
article en

Abstract

The #MeToo movement prompted businesses to revamp their workplace dating policies. McDonald’s is one of many companies with a dating policy that prohibits consensual relationships and requires disclosure of the same. In November 2019, McDonald’s fired its CEO, Steve Easterbrook, for violating that policy. The ousting of such a high-level executive for violating a dating policy was surprising to some. Others were shocked by the severance package Easterbrook received: $42 million plus $23.8 million in stock options. The purpose of this case study is to discuss the ethical implications of Easterbrook’s termination and severance package and to analyze the decision making and consequences thereof, considering the later discovery of three additional consensual sexual relationships between Easterbrook and three subordinates.

Journal of Hospitality & Tourism Cases
Northern Arizona University (US)
Openalex Percentile: Top 67%
Psychology of Social Influence
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