Research on the Value Creation Mechanism of Green-Driven Products in the Internet+ Era

In order to improve the value of green-driven products, this paper studies the value creation mechanism of green-driven products in the Internet+ era. Under the framework of the classic Cournot output game, based on the bounded rationality assumption of the participants, this paper constructs a novel Cournot duopoly investment game model, and analyzes the dynamic adjustment mechanism of the participants' investment. The decision variable of participating enterprises is to select the optimal investment amount, and each production enterprise makes investment decisions in the next period according to the observed marginal profit of the current period to maximize the profit. Through calculation and analysis, it can be known that three boundary equilibriums and one interior point equilibrium of the discrete dynamic model system are obtained in this paper. The experimental analysis shows that the value creation mechanism of green-driven products proposed in this paper can effectively promote the value of green-driven products.