High Quality Development of Ecotourism Along the Middle and Lower Reaches of the Yellow River Based on Big Data

The Yellow River basin is an important economic zone and an important ecological barrier in China. The ecological environment protection of the Yellow River basin is an important direction for the development of ecotourism. Promoting the ecological protection and high-quality development of the Yellow River basin through ecotourism can realise the rational utilisation of ecological resources development and environmental protection functions. This paper takes wetland scenic spots as the main research object, and under the guidance of high-quality development theory, environmental education theory, education evaluation and other related theories, conducts field research on the current situation of eco-tourism environmental education in wetland scenic spots in the Yellow River basin. Based on the expert opinions and literature analysis, the evaluation index system of ecotourism environment of wetland scenic spots in the Yellow River basin is constructed. The Yellow River estuary and sand lake ecotourism scenic spots are selected as the case sites, and the entropy weight fuzzy comprehensive evaluation method is used for comprehensive evaluation, and the reasons for the evaluation results are analysed. This model has laid a theoretical foundation for the research on the high-quality development of ecotourism along the middle and lower reaches of the Yellow River in the context of big data.