Public Relations in the Post-Truth Era: Evaluating of the Field of Practice from the Perspective of Public Relations Practitioners

This study aims to examine public relations practices in the post-truth era from the perspective of public relations practitioners in Turkey. The research was conducted through in-depth interviews using qualitative research methodology. The findings show that public relations practitioners in Turkey have no difficulty in adapting to the requirements of the post-truth era and have adopted the public relations practices of this era. As a result of the research, items that should be integrated into the scope of work of public relations practitioners in the post-truth era were listed. It was also observed that while some participants were mindful of their social and professional ethical responsibilities, others may ignore ethical values to gain persuasion-based advantages. In conclusion, this study contributes to public relations practitioners in Turkey in understanding the challenges and opportunities of the post-truth era. The findings can help public relations practitioners adapt to these changing dynamics in a more informed and effective manner.