Telehealth “Verzuz” Radical Telehealing: Reimagining Social Media as Virtual Healing Spaces for Black Communities

Evidence suggests that the conception of “mental health,” as well as Western health care models, needs to be reimagined to better reflect the unique care needs of Black people. Within these systems, Black people are more likely to experience secondary victimization and retraumatization. Despite these systemic failings, Black people often find ways to manage self-care, wellness, and healing. Within the context of dueling pandemics (COVID-19 and racial injustice), Black people turned to social media applications to develop community-led, culturally-congruent care models. This study aims to explore the ways Black people experienced virtual engagements on social media during the dueling pandemics. This exploratory study employed a six-phase thematic analysis approach, while utilizing publicly available textual data (Instagram comments) from two key social media engagements targeting Black audiences. Prominent themes gleaned from this analysis elucidate the healing and therapeutic value of these virtual gatherings. These include: (1) Expression of Gratitude and Appreciation, (2) Necessity, (3) Timeliness, (4) Accessibility, (5) Emotional and Spiritual Impact of the Virtual Space, (6) Ancestral and Culturally-Grounded Healing Practices, (7) Reprieve within the Virtual Space, and (8) Community and Collectivism. Our analysis reveals that when elaborating on their experience participating in two key social media engagements targeting Black audiences, attendees’ responses reflect key aspects of empirically-grounded, culturally-congruent care models for Black people (i.e., radical healing). We contend our findings demonstrate the unique ways social media applications might be more intentionally leveraged to create culturally-congruent care for Black people.