WOMEN EMPOWERMENT AND GENDER EQUALITY IN THE SALE OF BORAN RICE IN LAMONGAN INDONESIA

Women's empowerment and equality in the economic sector have become widespread due to the successful implementation of the feminist movement. In socialist feminism, the oppression of women in the world of work was rampant, and this has slowly diminished with the empowerment of women in the social and economic sectors. The selling of boran rice by women only in Lamongan, East Java, Indonesia, has a uniqueness because it is one of Lamongan's traditional foods. This research aims to discuss women's empowerment and gender equality in the production and selling practice of boran rice in Lamongan. This research uses descriptive qualitative methods and a phenomenological approach. The data taken in this study is from interviews with boran rice sellers in Lamongan. The results of this research suggest that boran rice sellers do not mind being supporters of the family economy. The women empowerment act is found in the association that houses boran rice sellers in the west of the Lamongan plaza. The gender equality found in the opportunity for women to have a job. This reflects that women and men have their own roles, and their skills are equally useful.