Disneyfication as a Stereotype Creation Problem in Mainstream Classical Fairy Tale Illustration

It is frequently encountered in the visual narratives of classical fairy tales, which have had an important place from past to present with their timeless utopian content and valuable moral messages, aestheticized approaches based on the Western ideal, also known as Eurocentric or Euro-American. It is understood that these approaches have been strengthened with Walt Disney's animated adaptations of classical fairy tales since the 20th century. The successes obtained from these adaptations and their increasingly widespread influence on mass popular culture consumption have reached a level that will affect the originality of the illustrations in fairy tale books prepared for children and young people. Disney, which has a very large place in the culture industry, has these and similar effects based on the concepts of Disneyization and Disneyfication in the literature. In this qualitative study, the aforementioned concepts and the phenomenon of stereotypes are explained with the opinions of academics, literary critics and fairy tale research experts. In the light of the information provided, a comparative analysis was made on old and more current visual data, and with the findings, it was tried to be revealed that Disneyfication is one of the stereotype creation problems that continue to have an effect in the field of classical mainstream world fairy tale illustration. The aim of the research was to gain professional awareness on the main points of stereotype creation problems in classical fairy tale illustration and to provide useful literature for further studies in the field.

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DergiPark (Istanbul University)
Published
2024-10-21
Primary Topic
Media, Gender, and Advertising
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article
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article

Disneyfication as a Stereotype Creation Problem in Mainstream Classical Fairy Tale Illustration

Mehmet Ali MÜSTECAPLIOĞLU, Nura Aliosman
DergiPark (Istanbul University)
Media, Gender, and Advertising
article

Disneyfication as a Stereotype Creation Problem in Mainstream Classical Fairy Tale Illustration

Mehmet Ali MÜSTECAPLIOĞLU, Nura Aliosman
article en

Abstract

It is frequently encountered in the visual narratives of classical fairy tales, which have had an important place from past to present with their timeless utopian content and valuable moral messages, aestheticized approaches based on the Western ideal, also known as Eurocentric or Euro-American. It is understood that these approaches have been strengthened with Walt Disney's animated adaptations of classical fairy tales since the 20th century. The successes obtained from these adaptations and their increasingly widespread influence on mass popular culture consumption have reached a level that will affect the originality of the illustrations in fairy tale books prepared for children and young people. Disney, which has a very large place in the culture industry, has these and similar effects based on the concepts of Disneyization and Disneyfication in the literature. In this qualitative study, the aforementioned concepts and the phenomenon of stereotypes are explained with the opinions of academics, literary critics and fairy tale research experts. In the light of the information provided, a comparative analysis was made on old and more current visual data, and with the findings, it was tried to be revealed that Disneyfication is one of the stereotype creation problems that continue to have an effect in the field of classical mainstream world fairy tale illustration. The aim of the research was to gain professional awareness on the main points of stereotype creation problems in classical fairy tale illustration and to provide useful literature for further studies in the field.

DergiPark (Istanbul University)
Doğuş University (TR), Dynamic Graphics (United States) (US)
Openalex Percentile: Top 70%
Media, Gender, and Advertising
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