Exploring consumers’ perceptions of online purchase decision factors: electroencephalography and eye-tracking evidence
The study also demonstrates the possibilities of using new objective methods based on neurobiology and how they can be applied, especially in areas where the use of neuroscience is still rare, yet so much needed to objectify consumers' knowledge of their need satisfaction behavior.
Authors
- Stanislav Mokrý (ORCID: https://orcid.org/0000-0001-8868-0060)
- Jana Stávková (ORCID: https://orcid.org/0000-0002-0889-0218)
- Michal Pšurný (ORCID: https://orcid.org/0000-0001-5368-0714)
Institutions
- Mendel University in Brno (CZ)
Publication Details
- Journal
- Frontiers in Human Neuroscience
- Published
- 2024-11-18
- DOI
- https://doi.org/10.3389/fnhum.2024.1411685
- Citations
- 3
- Primary Topic
- Neural and Behavioral Psychology Studies
- Type
- article
- Field-Weighted Citation Impact
- 1.03
Funders
- Mendelova Univerzita v Brně