Analisis Pemanfaatan Artificial Intelligence sebagai Sarana Efisiensi Komunikasi Publik di Era BANI

This article explores the utilization of Artificial Intelligence (AI) as a tool for enhancing efficiency in public communication within the BANI era (Brittle, Anxious, Nonlinear, Incomprehensible). The aim of this research is to investigate how AI can improve the effectiveness of public communication amidst uncertainty and complexity. The research employs a descriptive qualitative approach with a literature review, analyzing data from relevant journal articles, books, and case studies. The study finds that AI plays a crucial role in addressing system fragility through misinformation detection, reducing public anxiety by providing personalized and responsive information, and managing uncertainty and complexity through predictive analysis and data simplification. The results indicate that AI can enhance the efficiency and clarity of public communication but must be complemented by stringent regulations and ethical considerations to ensure responsible use. With the right approach, AI can be an effective tool in improving public communication in this challenging era.