Impact of New Media Publicity on the Improvement of the Situation of Migrant Women: Current Situation, Challenges and Prospects

Abstract: Globalization has become a significant phenomenon in todays world, influencing various aspects of society. One area where its effects are increasingly apparent is in the challenges faced by migrant women. These women often find themselves in marginalized positions, encountering economic, social, and health difficulties. Additionally, they can hardly find efficient access to information and social support, leading to worse conditions. This paper explores how new media promotion can positively impact the lives and rights protection of migrant women through enhanced social media engagement. By employing literature review and case study methods, this study evaluates the effectiveness of different new media platforms in improving migrant womens living conditions. It investigates whether new media promotion can effectively raise social awareness among migrant women and enhance their working environment and health conditions. The findings indicate that new media promotion has substantially improved the protection of migrant womens rights and social participation through effective information dissemination and social interaction, though it also faces challenges related to information authenticity. This research is significant because it underscores the potential of new media to enhance migrant womens living conditions and rights protection, and it provides insights into how addressing information authenticity can further improve social participation and welfare support for this group.