Research on the Construction and Dissemination Pathway of City Image in Short Video Social Field

Abstract: With the arrival of the new media era, short video platforms have witnessed rapid development, opening up new avenues for people to access information and enjoy entertainment while also providing new opportunities for building the image of local cities. Effectively adapting to the trend of the times and utilizing the convenience of short video platforms to construct and disseminate the city's image, thereby expanding its popularity and influence, has emerged as an important direction for deep exploration. This study focuses on elucidating the construction and dissemination model of a citys image on short video platforms by sorting out the relevant theories in existing research and integrating them with the distinctive features of the new media era and short video platforms. Furthermore, it provides optimization strategies for existing problems. Through research, cities can navigate the wave of new media to achieve effective communication, thereby promoting better economic development and cultural promotion.