Innovative Visual Expression in Contemporary Chinese Animated Films: A Case Study of White Snake

In recent years, Chinese animation films have begun to move towards revival, and a large number of domestic animation works with traditional styles have been loved by audiences. These animated film works integrate contemporary expression on the basis of traditional aesthetic style, which makes Chinese animated films gain recognition again. In the process of the development of domestic animation films, one should think about how to reflect contemporary spiritual values with excellent national elements. This paper discusses the innovative expression of Chinese traditional art style in animated films from three aspects. By studying the audiovisual approach of the animated film White Snake released in 2019, this paper finds that the films unique national characteristics of picture expression inherits and carries forward the essence of traditional culture on the basis of traditional aesthetic style. It concludes that Chinese animation films should adhere to the road of innovation and development in the future creative process, and organically combine traditional culture with contemporary aesthetics.