CO-CREATION VALUE AS A TOOLS TO FACILITATE AND A GUIDELINES TO ENHANCE INNOVATION DESIGN LEARNING THROUGH CLASSROOM TEACHING AND LEARNING

This research conducted to explore and understand more about involvement of co-creation value approach towards innovation learning process. Though, teaching and learning conducted with effective pedagogy, however co-creation value have been introduced to enhance student capacity towards innovation design process. Alternatively, a few known techniques have been introduced to students, which further theyre capability to create innovative template. The techniques mentioned above borrowed from service design method which included User Journey Mapping and User persona. Though, co-creation techniques which involve customer centric such as Unique Value Propositions have been introduced. These known techniques have been borrowed from Alexander Osterwalder theory on innovative concept and competitive strategy for business. This techniques and skills were introduced due to its capability to involve customer in the production process. Hence similar concept to co-creation approach theoretically, the proposed techniques and skills borrowed from Alexander Osterwalder is the key point for innovative design and competitive business study.Whereby, student is instruct to imagine company future direction by interact with the client. Somehow, it is necessary for students to communicate with client in regards of mapping the existing system of their business and company production. Results of client inside knowledge together with information require student embark into journey of User Journey Mapping by creating User persona/ profiles at first.