CONSUMERS ATTITUDE AND PREFERENCE TOWARDS ONLINE FOOD DELIVERY SERVICES PROVIDERS: A STUDY IN ERODE DISTRICT OF TAMIL NADU

The online food delivery service is one of the fastest growing businesses in India today. The increased mobile phone usage and development in the internet and communication technology have boosted the growth of such business in India. On-line food ordering is a simple, convenient and easy way for consumers to buy and have food delivered at their doorstep without wasting the time in restaurant. This method is convenient, safe, and reliable and is revolutionizing the present restaurant industry. At this background, this study is an attempt to identify the factors inuencing the consumers to prefer online food delivery services in Erode District of Tamil Nadu. The primary data of this study have been collected from 100 sample respondents using convenient sampling technique and analyzed with the help of Statistical Tool like Garret Ranking Technique. The study concludes that the Door Step Delivery is the primary factor inuencing the consumer to prefer online food delivery services and suggests that prompt delivery of food at the doorstep of consumer at a reasonable price can still inuence the consumers towards preferring online food delivery services.