Activation path of Yunnan folk pottery based on feature cognition and value evaluation

Yunnan is rich in cultural heritage, with its primitive pottery techniques coexisting with modern pottery techniques, and is known as the “Museum of Ceramic History”. Due to regional and socio-economic development factors, some folk pottery and craftsmen have faded out of sight or only circulated in a few small areas and specific environments. The study analyzes and summarizes the characteristics of Yunnan folk pottery and industry and evaluates the Yunnan folk pottery value based on the conditional valuation method. The study takes the folk pottery of the Bai nationality in Dali, Yunnan as an example and obtains the evaluation results of the purchasing motivation value of the pottery through a questionnaire survey. 45.26% of people pay for their existence value, 26.03% pay for their choice value, and 28.71% pay for their legacy value. Based on the evaluation results, the study proposes targeted activation paths for Yunnan folk pottery, including innovative development combined with new technologies, highlighting the functional characteristics of pottery, and brand building. This study will help Yunnan folk pottery find more suitable ways of protection and inheritance in the rapid development of materials and technology. This study can help inheritors gain the possibility of sustainable development and provide reference value for the activation path of other traditional folk.