International product adaptation and performance: A systematic analysis of the literature and agenda for future research

There is a lack of consensus on what the international product adaptation (IPA) concept involves, and only a partial understanding of its outcomes. Our analysis of the IPA-performance link uncovers, for the first time, the multidimensional nature of IPA. We show how the operational approaches used to explore IPA change its meaning across studies, demonstrate that IPA has different impacts across performance types, and highlight the range of mechanisms governing IPA's performance relationships. We present a set of issues that need to be accounted for to build a better theory of IPA's performance consequences, and a roadmap for future research.

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Publication Details

Journal
Journal of World Business
Published
2024-11-18
DOI
https://doi.org/10.1016/j.jwb.2024.101597
Primary Topic
International Business and FDI
Type
article
Field-Weighted Citation Impact
0.00
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article

International product adaptation and performance: A systematic analysis of the literature and agenda for future research

Nathaniel Boso, Jοãο S. Oliveira, Ian R. Hodgkinson, Eleni Tsougkou et al.
Journal of World Business
International Business and FDI
article

International product adaptation and performance: A systematic analysis of the literature and agenda for future research

Nathaniel Boso, Jοãο S. Oliveira, Ian R. Hodgkinson, Eleni Tsougkou, Nahid Yazdani, Tommi Laukkanen, John W. Cadogan, Vicky M. Story
article en

Abstract

There is a lack of consensus on what the international product adaptation (IPA) concept involves, and only a partial understanding of its outcomes. Our analysis of the IPA-performance link uncovers, for the first time, the multidimensional nature of IPA. We show how the operational approaches used to explore IPA change its meaning across studies, demonstrate that IPA has different impacts across performance types, and highlight the range of mechanisms governing IPA's performance relationships. We present a set of issues that need to be accounted for to build a better theory of IPA's performance consequences, and a roadmap for future research.

Journal of World BusinessVol. 60(1)
University of Lisbon (PT), University of Nottingham (GB), Loughborough University (GB), University of Leicester (GB), Corvinus University of Budapest (HU), University of Eastern Finland (FI), University of Strathclyde (GB), Kwame Nkrumah University of Science and Technology (GH), Finland University (FI), Lappeenranta-Lahti University of Technology (FI)
Openalex Percentile: Top 64%
International Business and FDI
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International product adaptation and performance: A systematic analysis of the literature and agenda for future research — Nathaniel Boso, Jοãο S. Oliveira, et al. · Journal of World Business (2024) | TGRS Research Map | TGRS