The Impact of User Experience and Emotional Response on the Purchase Behavior of Chinese Consumers Within the Context of the She-economy

Abstract: With the rise of the "She -economy," female consumers' attention to and willingness to purchase national products are increasing. This paper focuses on the female consumer group, exploring their user experience and emotional responses during the process of purchasing national products, and how these factors affect their willingness to buy national products. The paper collects relevant data through a questionnaire survey and uses SPSS 27.0 for statistical analysis of the data. The results show that female user experience and female emotional response have a significant positive effect on purchase intention, with female emotional responses playing an important mediating role. This paper enriches the research content of the "She-economy" theory and provides new insights for understanding female consumer behavior. At the same time, the research results have practical significance for both enterprises and female consumers.