Macromarketing Pedagogy at the 2024 Conference

This commentary summarizes the presentations made during three Macromarketing Pedagogy sessions at the 2024 Macromarketing Conference held in Helsinki, Finland, in June. Presentations focused on (1) broad business school challenges in teaching macromarketing and sustainability; (2) the value of specific tools for a broad set of marketing courses; and (3) illustration of tools being applied to specific marketing courses. Macromarketers are encourage to read the full abstracts or papers on the Macromarketing Society's website.