System Complexity, Information & Communication Overload, Work-Family Balance & Social Networking Sites’ Tiredness: A Social and Digital Perspective

The use of Internet for constant connectivity with social networking sites has negative consequences in the form of higher mental pressure, low physical and offline activities, and mental tiredness and fatigue. Using these given phenomena, this research explores how system complexity, information overload, and communication overload are decisive factors of tiredness of social networking sites among Chinese individuals. The study also adds the role of work family balance as a predictor in determining the tiredness levels of the use of social networking sites. A survey questionnaire was conducted over a sample of 507 respondents, drawn through non-probability purposive sampling techniques from employees of major Chinese organizations. The Structural Equation Modelling measurements revealed that, except for system complexity, the impact of information overload, communication overload, and work-family balance is significant in causing tiredness of social networking sites. However, while both overload factors were responsible for greater tiredness, a higher balance between work and family tends to reduce it. The study suggests that policymakers should develop strategies through to reduce such tiredness. It was also felt that a more work-family balance should be a panacea for such tiredness among the Chinese people.